关于北京大学公共传播与社会发展研究中心

English中文

北京大学公共传播与社会发展研究中心(Center for Public Communication and Social Development)成立于2012年,秉持北大学术精神和人文关怀,在社会发展的大视野下致力于公共传播领域的学术研究、国际交流、媒体培训和公益合作,旨在搭建政界、学界、企业界、媒体同仁、公益同仁跨界交流、融通合作的平台,以公共传播推动社会发展,以社会发展丰富公共传播。

“笃学尚行,止于至善”。“笃学”强调以求真务实的态度做学问。“尚行”提倡实际行动,运用知识服务社会。“止于至善”强调通过不断进取,达到善的最高境界。北大公共传播与社会发展研究中心在媒介生态变迁的大环境下研究传播的规律,尊崇实践,提倡在实践中观察与体验,发挥传播规律的指导作用,更好地进行公共政策的倡导,影响并改变公共政策决策机制与内容,以达到“公共的善”的境界。

中心秉持学术、人才、传播三位一体,三轮驱动的运行方式。学术研究、人才培养、传播实践三方面相互联系,相互促进,彼此不可分割。

学术研究

北大公传中心科研主要集中公益传播、公共传播、传播哲学、国学经典与智慧传播、生命传播等,科研的特色在于跨界融通,结合技术、哲学、艺术与传播。以科研水平的提升带动人才培养,并为传播实践提供学术指导与智力支持。中心科研致力于研究前沿问题,在深度调研的基础上发布研究报告并出版刊物《北大公共传播评论》。

人才培养

北大公传中心通过日常教学、周末研修班、短训班等方式培养北大本硕博学生、北大在职研究生、政府、媒体、企业、公益界等相关人员。中心致力于在移动互联网环境下,培养掌握传统媒体、社交媒体、自媒体等传播工具的运用与技巧;适应媒介融合新环境,了解和掌握数字、大数据背后的公共新闻的理论与实务;具有跨行跨界的连接能力,应对危机的管理能力,制定组织传播战略的执行能力,动员与激发社会资源的组织能力;富有国际视野、创新精神及分享精神的公共传播人才。

传播实践

北大公传中心在互联网时代通过微信公众号等多种渠道及北大公传传播网络,利用新媒体形式进行侧重学术内容的传播及开展侧重实践的传播行动。除日常的传播工作外,中心设立沙龙、论坛、采风实践、公益传播奖等传播项目。

 

About Center for Public Communication and Social Development

中文English

Center for Public Communication and Social Development (hereinafter refers to PCSD) was established in 2012※代引不可※受注生産品【施設用品?傘立て】【雨天用品】【ワンタッチキーロック】【組立式】【45本立】アンブラーF-45 (山崎産業)[YA-23L-2]. By upholding the academic spirit and humanistic care of Peking University◆PH-01 パンヘッド ショルダーバッグ◆経年変化したような、ヴィンテージ感と丸みがポイント!!〔メイドインジャパン 革工房 PARLEY メーカー直販〕, from the major perspective of social developmentGeorgetown Hoyas 42 Square Base Black Pub Table ユニセックス 小物 一般, PCSD is dedicated to the academic research【こたつ 天板】こたつ用天板パーツ シェルタTT-150【コタツ】 ブラウン・ナチュラル【TD】【HH】, international exchange★ポイント最大7倍★【全国配送可】-診察台(五段階調節式) 幅70×長さ190×高さ50〜60cm マット・ライムグリーン 脚・ブラウン ナビス 型番7019-LB  JAN4580110262698, media training and non-profit cooperation【セール限定1台限り】[BC-360PU:BN8+DT-M150PMW:BN8] INAX リクシル アメージュ トイレ 便器 床上排水 排水芯155mm 手洗なし [北海道沖縄離島除き送料無料], aiming to build a cross-field platform of communication絵画 インテリア 額入り 壁掛け 油絵 ジャスパー?フランシス?クロプシー 秋のグリーンウッド湖 F20サイズ F20号 727x606mm 絵画 インテリア 額入り 壁掛け 油絵, exchange and cooperation for people from the politicalダイニングセット(ロレイン5H135LBR/マライア3/ロレイン3) ニトリ 【送料無料・配送員設置】 【5年保証】, academic and business fieldsH 洋白 丸型 ビュッフェスタンド足付 24吋用 三種メッキ, media and non-profit organizationsチェーン CHAIN ネックレス チェーン 小豆 50cm NC-LWG ジュエリー 新品, in this way to promote social development through public communication and enrich public communication with social development.

“Diligent in study, make practical action, and arrive at supreme goodness.” The former part advocates engaging in scholarship with a practical attitude and serving the society with knowledge through action; the latter part emphasizes reaching the highest level of goodness through continuous efforts. In the major background with the transformation of media ecology, PCSD studies the rules of communication, upholds practice, advocates observation and experience in practice, carries out the guidance role of communication rules, better advocates public policy, influences and changes the mechanism and content of public policy and decision making, in this way to reach the level of “public good”.

By integrating the three aspects of academic, talent and communication, PCSD implements the operation approach simultaneously from these three perspectives. The three aspects of academic research, talent cultivation and communication practice are mutually connected and promoting, which cannot be separated from each other.

struct-en

Academic Research

The academic research of PCSD mainly focuses on social communication, public communication, communication philosophy, classics of sinology, wisdom communication and life communication, and the academic research has the characteristic of cross-field integration, which combines technology, philosophy, arts and communication. The talent cultivation is promoted through the improvement of academic research, which also provides academic guidance and intelligence support to the communication practice. The academic research of PCSD is dedicated to studying the current issues, releasing research reports based on in-depth investigation and having them published in journals.

Talent Cultivation

Through various forms such as regular education, weekend training class and short-term training course, PCSD cultivates undergraduate students and graduate students for Master’s degree and Doctor’s degree in Peking University, on-the-job graduate students in Peking University, and employees from the government department, media, corporate and non-profit organizations. The Center is dedicated to cultivating the talents with the application and skills of various communication tools such as traditional media, social media and we-media in the mobile Internet environment; the ability to adapt to the media, integrate into new environment, understand and grasp the digital media, as well as the theory and practice of public news behind big data; the cross-field and cross-industry connection ability, the management ability to handle crisis, the execution ability to stipulate organizational communication strategy, and the organizing ability to motivate and stimulate social resources; and international vision, the spirit of innovation and sharing.

Communication Practice

In the era of Internet, through various channels, such as the WeChat official account and the public communication network of Peking University, based on the form of new media, PCSD focuses on the communication of academic contents and develops communication activities that emphasize practice. In addition to the daily communication work, PCSD has also established various communication programs, such as salon, forum, exploration practice and non-profit communication award.

中心主任

师曾志 Shi Zengzhi
北京大学新闻与传播学院教授、博导
PCSD 主任 详情/MORE
何姝 He Shu
北京大学新闻与传播学院副教授
PCSD 副主任 详情/MORE

专家顾问

徐永光 Xu Yongguang
南都公益基金会副理事长
Alex Pentland
麻省理工大学人类动力实验室主任
Jos de Mul
荷兰鹿特丹大学哲学系教授
丘仲辉 Qiu Zhonghui
爱德基金会副董事长兼秘书长

学术成员

陆绍阳 Lu Shaoyang
北京大学新闻与传播学院院长
陈刚 Chen Gang
北京大学新闻与传播学院党委书记
俞虹 Yu Hong
北京大学新闻与传播学院副院长
胡泳 Hu Yong
北京大学新闻与传播学院教授
王俊秀 Wang Junxiu
中国信息经济学会信息社会研究所所长
段永朝 Duan Yongchao
财讯传媒集团首席战略官
梁春晓 Liang Chunxiao
阿里研究院学术委员会主席
康晓光 Kang Xiaoguang
中国公益创新研究院院长
姜奇平 Jiang Qiping
互联网周刊主编
刘新仪 Liu Xinyi
美国德州圣道大学传播艺术系教授
罗青 Luo Qing
传媒大学国际传媒教育学院常务副院长
汪小帆 Wang Xiaofan
上海交通大学致远学院常务副院长
王名 Wang Ming
清华大学公益慈善研究院院长
李守力 Li Shouli
国际东方文化研究会会长
文运 Wen Yun
原国务院参事室文史司副司长
岳路平 Yue Luping
极市联合创始人

学生团队

郑芳 Zheng Fang
中心项目主管
宋奇 Song Qi
博士
唐红 Tang Hong
博士
张好 Zhang Hao
博士
卓玛 Zhuo Ma
博士
李思闽 Li Simin
博士
杨睿 Yang Rui
博士
徐书馨 Xu Shuxin
硕士
罗昊 Luo Hao
硕士
岳佳琪 Yue Jiaqi
硕士
张一琪 Zhang Yiqi
硕士
谢莲 Xie Lian
硕士
潘力军 Pan Lijun
硕士
丁一然 Ding Yiran
硕士
周丽锦 Zhou Lijin
博士
邵凯云 Shao Kaiyun
访问学者
郑永明 Zheng Yongming
硕士
张琦 Zhang Qi
硕士

法律顾问

朱巍 Zhu Wei
中国政法大学传播法中心 副主任 硕士生导师
PCSD 法律顾问 详情/MORE

2012

  • November the 1st PKU Public Communication Senior Media Class
  • December the 2ed PKU Public Communication Senior Media Class

2013

  • April the 3rd PKU Public Communication Senior Media Class
    the 1st Forum of the Internet and Public Communication:Development and Policy Innovation
  • July the 2ed Forum of the Internet and Public Communication:Media, Privacy Protection and Regulation
  • August Salon: How to present the truth—Discussion of the Tanghui Case report
  • September Book Release: New Media Empowerment: the Co-evolution between State and Society in China
    Awarding Ceremony of 2013 PKU Public Communication Award
  • November Salon: Trial •Responsibility• Empowerment—Role of media professionals under the changing situation of media
  • December Salon: Media rules under the Internet environment—Digital protection and news report responsibility
    the 4th PKU Public Communication Senior Media Class
    the 3rd Forum of the Internet and Public Communication:Netizens’ Rights, Digital Divide and Media Regulations

 

2014

  • February Salon: Why Beijing Smileangel Children’s Hospital had ‘its wings flapped’?
  • March Salon: With the haze everywhere, have you made any movement?
    the 4th Forum of the Internet and Public Communication:Media Power, Media Pluralism and Media Governance
  • April Public Welfare Art Night Talk in Shanghai
  • May Book Release: New Media Empowerment and the Rise of the Internet of Meanings
  • June Harvard Leadership Workshop
    Salon: Where all that Money Went
    the 5th Forum of the Internet and Public Communication:New Media, the Internet and a Changing China
  • July Data Journalism Workshop of Public Communication
    The launch of 2014 PKU Public Communication Award
  • October Awarding Ceremony of 2014 PKU Public Communication Award
    the launch of Africa Program
  • November Salon: Communication Philosophy and Methodology
  • Devember Salon: Internet Public Sphere and Transcendence
    The Social Impact Investment (SII) Roundtable in the era of Internet
    How to effectively connect the welfare resources?

2015

  • March Salon: New thinking in foreign aid: non-government aid
    Release of Proposal on Chinese Foreign Aid
  • April the Establishment of Nepal Earthquake Media Coordination Camp
    the Launch of Nepal Earthquake Journalists Coverage Funding
  • May Lecture on Photography in Nepal Earthquake – Light the World by Heart
  • June Salon: Tragedy of Bijie—How to solve the dilemma of left-behind children?
    Salon: Can knowledge still change your destiny?
    White Paper Release: Social Development Confidence Indices of 90 Impoverished College Students under Subsidy
  • July the Launch of Public Communication Senior Class for On-the-Job Graduate Students in Peking University
  • August the Launch of Southeast Asia Program
    Salon: Is social welfare coverage of little value or favorite?
  • September “SHAPE China 2015” Davos Youth Summit – Spiritual Welfare and Social Responsibility
  • October Public Wisdom and Social Development Forum
    Bootcamp of Ability Enhancement for Disaster Report
    Public Communication Senior Class Opening
    Call for Papers: Public Communication Review
  • November Lectures on Communication Studies in Interdisciplinary Development
    Awarding Ceremony for 2015 PKU Public Communication Award
  • December Lectures on Critics on Contemporary Media Power
    Seminar on Government-Society Collaborating on Cure for Pneumoconiosis

2016

  • January Inaugural Thinkers’ Summit of Translingual Communication on Life: Space·Symbol·Wisdom

pcsd-office

联系 PCSD

地址 中国北京市海淀区颐和园路 1 号北大资源宾馆 1501 室,100871

电话 (+86)10-62769023

邮箱 pcsd@pku.edu.cn

微信公众号 pcsdpku 微博 @北大公共传播

 Contact PCSD

1501, Beidaziyuanbinguan, No.1 Yiheyuan Road, Haidian District, Beijing, P.R.China 100871

Tel (+86)10-62769023

pcsd@pku.edu.cn

 

位置

map-zh